Extra easter blog…

Since it is Easter I want to give you an extra blog. The topic for this blog will be scouting for the trends in outdoor activities. First of all I just want to clarify that this area is tricky, the area will not change direction 180 degrees at once. But here you got some of the areas you can keep an eye on. First of all there still is a expectation of ”getting out there” after the pandemic. A need of freedom feeling. The market has also opened up, to reduce the barriers such as Airbnb, Booking etc. make it easier to travel. The boomers (1946-1964) and GenX (1965-1980) have a healthier lifestyle, and got money. They will retire and want to fill the time with adventures. If we take a look at generation Y1 and Y2, we can see a big difference from Boomers and GenX. They are much more self directing and a high character of high level of individualism. But on the other hand they have a strong connection with social media which will force them to do challenging activities. My own reflection of all this is a market opportunity. For what you might ask? -Well, shell I give you that knowledge for free…Well I think if you read this you are well suited for the secret. The clients today want to have a unique experience, that is the key here. If you can give them the experience of ”something else”. Something different with a heart and soul in, you will get the market. Of course there will be a lot of new gear as well, one you can se in this move. Fliteboard & Lift eFoils side by side – Idaho Mountain Lake (youtube.com) There will also be social platforms that will help people of choosing activates such as About us – Skouty, the Platform for Outdoor Sports and Manawa – Book outdoor activities worldwide At the same time I think the genuine will also be one of the real upcoming areas. We can also see that Scandinavia will grow as destination for adventures. Especially Norway has done a real good result here. Hiking between huts is still a high trend. ”Women only” trips looks like it will increase as well, here the focus will be more of the ”feeling” instead of the result. The peak will not be the target, the trail will be…