Today I want to present a current trend for scouting outdoors. As you probably can see in your social media flow, it is polarized as in the community overall…But there is a couple of areas that connects, such as: combining adventures, wellness and social connections into a lifestyle. What I can see is that physical and emotional benefits significantly is more in focus. “Traditional adventures” will decrease, in the shadow of adventures being memorable, transformative, and deeply connected to nature. Instead of traditional sightseeing, travellers are increasingly choosing mountain expeditions, remote hiking routes, kayaking adventures, and wilderness exploration trips.
Wellness trend; this area has become important. People recognize that spending time outdoors offers benefits that extend far beyond physical fitness. Research continues to support the connection between natural environments and improved mental health, making outdoor wellness one of the fastest-growing recreational trends.
Outdoor recreation trend: This area has been growing for a time now, and here my point of view here will be -Combine the wellness trend with this and you will have a winning concept. But let us first investigate the area itself first. Trail running has grown in the last years. Running with a running vest showing you’re a real runner. Running trails in the mountains named “sky running” has increased as well. This blend of fitness, adventure, and community makes trail running one of the most exciting outdoor trends to watch.
Outdoor endurance events: In the beginning of 2000 this trend appeared on the maps. It has its ground from the military, and it has grown since that. For people who want to test their limits this will be the challenge. Ultra-distance races, obstacle races and multi-day cycling could be some examples in this area. As more people pursue experience-based achievements rather than material rewards, I can predict that this is an area that will expand.
Micro adventures: This has been in focus for a couple of years now. With people got money, but less time – this is the solution. An extended weekend can mean a lot of experiences for a short time. This has become a challenge for places where communication and experiences and challenges meet.
Exploring nature-and embracing it: well, we can also see the growth of activities with a sustainability mindset, and where you also learn something about the environment and culture. Hiking in the mountains and learning about geology at the same time is one such area.
So, what will be the conclusion from my point of view of the outdoor landscape in 2026 then? What I can see is innovation, wellness, sustainability and appreciation of nature will be the key here. Outdoor life becomes more of an overall lifestyle for the people who’s in it. My reflection will be to combine one-two or more of all this trend will be a winning concept. With the experience of genuine feeling as a base, that my five coins of it all…
The past week I was on a tour to Geilo, Norway. Really nice place even though it was summer…We stayed at hotel Geilo a classic ski lodge. 
A couple of trail running tours near Ustedals fjorden and a real nice hike to Skarvsenden 1705m. We started at Ustedalen and hike towards Fjellstölen,
from here we took the right trail to Vardahovdun and to Prestholtveien to Prestholtstölan Mountain hut.
From here the the steep climb up to the peak of Skarvenden 1705m and then down and the eastern trail down, passing Eimekroken
Review of Mammut Eiger Speed Hybrid pant. This is a pant developed for fast mountaineering. With a price of ~172 Euro (~1900:-) I got high expectations. The pant is quite light and smooth. With its two long zippers at the side, it is easy to ventilate and to put on boots etc. One zipper pockets and two without zippers. Ok, it is Mammut and it is expensive, but I must say -this became a favourite. Perfect fit, breathable and the pockets was enough from my point of view. So this will be (NNNNN-) the minus is the price. But a really good pant for speed mountaineering.
See ya soon…
















Kenai at Österfjället-Bydalen.












